/* DreamUp Agency — Profitably Scale Google Ads
   Clean, light, minimal. Bold grotesque headings + tabular numbers. */

@import url("https://fonts.googleapis.com/css2?family=Schibsted+Grotesk:wght@400;500;600;700;800;900&family=DM+Sans:wght@400;500;600;700&display=swap");

:root {
  --bg: #f6f4ef;
  --cream: #ffffff;
  --butter: #fdf1cf;
  --peach: #fbe7d6;
  --mint: #e8f1e6;
  --sky: #e7eef8;
  --ink: #1c1a16;
  --muted: #6c6555;
  --faint: #a59b86;
  --line: #e7ddc9;
  --line-2: #d9cdb4;
  --gold: #f5c518;
  --gold-deep: #b88600;
  --radius: 16px;
  --radius-lg: 26px;
  --maxw: 1180px;
  --display: "Schibsted Grotesk", ui-sans-serif, system-ui, sans-serif;
  --body: "DM Sans", ui-sans-serif, system-ui, sans-serif;
}

* { box-sizing: border-box; }
html { scroll-behavior: smooth; }

body {
  margin: 0;
  font-family: var(--body);
  font-size: 17px;
  line-height: 1.62;
  color: var(--ink);
  background: var(--bg);
  overflow-x: clip;
  -webkit-font-smoothing: antialiased;
}

/* soft ambient glow, GrowthEdge-style */
body::before {
  content: "";
  position: fixed;
  inset: 0;
  z-index: -1;
  pointer-events: none;
  background:
    radial-gradient(680px 540px at 78% 4%, rgba(245, 197, 24, 0.14), transparent 62%),
    radial-gradient(560px 480px at 12% 0%, rgba(120, 150, 210, 0.08), transparent 60%);
}

a { color: inherit; text-decoration: none; }
img { max-width: 100%; display: block; }

.wrap { width: 100%; max-width: var(--maxw); margin-inline: auto; padding-inline: clamp(20px, 5vw, 48px); }

/* Typography — grotesque, tight, numeric-friendly */
h1, h2, h3 {
  font-family: var(--display);
  margin: 0;
  font-weight: 800;
  letter-spacing: -0.03em;
  line-height: 1.04;
  color: var(--ink);
}
h1 { font-size: clamp(42px, 6.2vw, 86px); line-height: 1.0; letter-spacing: -0.04em; }
h2 { font-size: clamp(30px, 4vw, 52px); }
h3 { font-size: 20px; letter-spacing: -0.02em; }
p { margin: 0; color: var(--muted); }

/* highlighted accent phrase (instead of italics) */
.hl {
  background: rgba(245, 197, 24, 0.32);
  box-shadow: 0 0 0 6px rgba(245, 197, 24, 0.32);
  border-radius: 4px;
  padding: 0 2px;
}

.num { font-family: var(--display); font-feature-settings: "tnum" 1; }

.eyebrow {
  font-family: var(--body);
  font-size: 12.5px;
  font-weight: 600;
  letter-spacing: 0.16em;
  text-transform: uppercase;
  color: var(--gold-deep);
  display: inline-flex;
  align-items: center;
  gap: 10px;
}
.eyebrow::before { content: ""; width: 22px; height: 2px; background: var(--gold); border-radius: 2px; }

/* Buttons */
.btn {
  display: inline-flex; align-items: center; justify-content: center; gap: 9px;
  min-height: 52px; padding: 0 26px; border-radius: 100px;
  font-family: var(--body); font-weight: 600; font-size: 16px;
  cursor: pointer; border: 1.5px solid transparent;
  transition: transform .22s ease, box-shadow .22s ease, background .22s ease, border-color .22s ease;
}
.btn--gold { background: var(--gold); color: #2a2206; box-shadow: 0 12px 26px -12px rgba(214,168,8,.7); }
.btn--gold:hover { transform: translateY(-2px); background: #ffd23a; box-shadow: 0 18px 34px -12px rgba(214,168,8,.8); }
.btn--ghost { background: var(--cream); color: var(--ink); border-color: var(--line-2); }
.btn--ghost:hover { transform: translateY(-2px); border-color: var(--gold-deep); }
.btn .arrow { transition: transform .22s ease; }
.btn:hover .arrow { transform: translateX(4px); }
.btn--sm { min-height: 44px; padding: 0 18px; font-size: 14.5px; }

/* Header */
.topbar { position: sticky; top: 0; z-index: 50; background: rgba(246,244,239,.82); backdrop-filter: blur(14px); border-bottom: 1px solid var(--line); }
.topbar__inner { display: flex; align-items: center; justify-content: space-between; gap: 24px; padding-block: 14px; }
.logo-chip { display: inline-flex; align-items: center; }
.logo-chip img { height: 40px; width: auto; }
.topbar nav { display: flex; align-items: center; gap: 28px; }
.topbar nav a:not(.btn) { font-size: 15px; font-weight: 500; color: var(--muted); transition: color .18s; }
.topbar nav a:not(.btn):hover { color: var(--ink); }

/* Hero */
.hero { padding-block: clamp(58px, 8vw, 108px) clamp(40px, 5vw, 64px); }
.hero__inner { max-width: 940px; }
.hero h1 { margin-top: 22px; }
.hero__sub { margin-top: 26px; font-size: clamp(18px, 1.6vw, 22px); max-width: 50ch; }
.hero__actions { display: flex; flex-wrap: wrap; gap: 13px; margin-top: 34px; }
.hero__meta { display: flex; flex-wrap: wrap; align-items: center; gap: 10px 20px; margin-top: 38px; font-size: 14px; color: var(--muted); }
.hero__meta b { color: var(--ink); font-weight: 600; }
.hero__meta .dot { width: 5px; height: 5px; border-radius: 50%; background: var(--gold); }

/* Stat strip */
.stats { display: grid; grid-template-columns: repeat(4, 1fr); gap: 14px; margin-top: clamp(44px, 6vw, 72px); }
.stat { padding: 24px 22px; border-radius: var(--radius); border: 1px solid var(--line); }
.stat:nth-child(1) { background: var(--butter); }
.stat:nth-child(2) { background: var(--peach); }
.stat:nth-child(3) { background: var(--mint); }
.stat:nth-child(4) { background: var(--sky); }
.stat b { font-family: var(--display); font-weight: 800; font-size: clamp(30px, 3.2vw, 44px); display: block; line-height: 1; letter-spacing: -0.03em; }
.stat small { display: block; margin-top: 10px; font-size: 12.5px; letter-spacing: .04em; text-transform: uppercase; color: var(--muted); font-weight: 500; }

/* Sections */
.section { padding-block: clamp(64px, 9vw, 116px); }
.section__head { max-width: 720px; margin-bottom: 48px; }
.section__head h2 { margin-top: 16px; }
.section__head p { margin-top: 16px; font-size: 19px; }

/* Cases */
.cases { display: grid; grid-template-columns: repeat(2, 1fr); gap: 16px; }
.case { padding: 28px; border-radius: var(--radius-lg); background: var(--cream); border: 1px solid var(--line); transition: transform .3s ease, box-shadow .3s ease; }
.case:hover { transform: translateY(-5px); box-shadow: 0 26px 50px -28px rgba(80,64,20,.35); }
.case__industry { font-size: 12.5px; letter-spacing: .05em; text-transform: uppercase; color: var(--gold-deep); font-weight: 600; margin-bottom: 20px; }
.case__metric { display: flex; align-items: baseline; gap: 12px; font-family: var(--display); font-weight: 800; letter-spacing: -0.03em; }
.case__before { font-size: clamp(18px, 2vw, 22px); color: var(--faint); font-weight: 700; }
.case__arrow { color: var(--gold-deep); font-size: 19px; }
.case__after { font-size: clamp(26px, 3.2vw, 38px); }
.case__foot { display: flex; align-items: center; gap: 12px; margin-top: 20px; }
.case__time { font-size: 12px; padding: 5px 11px; border-radius: 100px; background: var(--butter); color: #8a6a12; font-weight: 600; }
.case__outcome { font-size: 14px; color: var(--muted); }

/* Proof */
.proof { background: linear-gradient(180deg, var(--cream), var(--bg)); border-block: 1px solid var(--line); }
.proof__grid { display: grid; grid-template-columns: .8fr 1.2fr; gap: clamp(32px, 5vw, 64px); align-items: center; }
.proof__roas { font-family: var(--display); font-weight: 900; font-size: clamp(88px, 12vw, 156px); line-height: .9; letter-spacing: -0.05em; color: var(--gold-deep); }
.proof__roas span { font-size: .42em; vertical-align: super; }
.proof p { margin-top: 16px; font-size: 18px; max-width: 38ch; }
.dashframe { border-radius: var(--radius-lg); border: 1px solid var(--line-2); background: var(--cream); padding: 14px; box-shadow: 0 40px 70px -36px rgba(80,64,20,.4); }
.dashframe__bar { display: flex; gap: 7px; padding: 4px 6px 12px; }
.dashframe__bar span { width: 11px; height: 11px; border-radius: 50%; background: var(--line-2); }
.dashframe img { border-radius: 12px; width: 100%; }

/* Steps */
.steps { display: grid; grid-template-columns: repeat(3, 1fr); gap: 16px; counter-reset: s; }
.step { padding: 30px 26px; border-radius: var(--radius); background: var(--cream); border: 1px solid var(--line); }
.step__no { counter-increment: s; font-family: var(--display); font-weight: 800; font-size: 34px; color: var(--gold-deep); line-height: 1; margin-bottom: 16px; letter-spacing: -0.02em; }
.step__no::before { content: "0" counter(s); }
.step h3 { margin-bottom: 10px; }
.step p { font-size: 15.5px; }

/* Infrastructure */
.infra { display: grid; grid-template-columns: repeat(2, 1fr); gap: 16px; }
.infra__card { padding: 30px; border-radius: var(--radius-lg); border: 1px solid var(--line); }
.infra__card:nth-child(1) { background: var(--sky); }
.infra__card:nth-child(2) { background: var(--mint); }
.infra__card h3 { margin-bottom: 12px; }
.infra__card p { font-size: 16px; }
.infra__note { margin-top: 22px; font-size: 13px; letter-spacing: .04em; text-transform: uppercase; color: var(--faint); font-weight: 500; }

/* CTA */
.cta { text-align: center; padding: clamp(52px, 8vw, 92px) clamp(24px, 5vw, 56px); border-radius: var(--radius-lg); background: linear-gradient(160deg, var(--butter), var(--peach)); border: 1px solid var(--line-2); }
.cta h2 { max-width: 17ch; margin-inline: auto; }
.cta p { max-width: 48ch; margin: 18px auto 30px; font-size: 18px; color: #7a6b4a; }

/* Footer */
.footer { border-top: 1px solid var(--line); margin-top: clamp(56px, 8vw, 100px); }
.footer__inner { display: flex; align-items: center; justify-content: space-between; gap: 18px; flex-wrap: wrap; padding-block: 32px; }
.footer .logo-chip img { height: 32px; }
.footer__tag { font-size: 13px; letter-spacing: .03em; text-transform: uppercase; color: var(--faint); font-weight: 500; }

/* Reveal */
.reveal { opacity: 0; transform: translateY(22px); animation: rise .85s cubic-bezier(.2,.8,.2,1) forwards; }
@keyframes rise { to { opacity: 1; transform: translateY(0); } }
.d1 { animation-delay: .05s; } .d2 { animation-delay: .14s; } .d3 { animation-delay: .24s; }
.d4 { animation-delay: .34s; } .d5 { animation-delay: .46s; }
@media (prefers-reduced-motion: reduce) { .reveal { animation: none; opacity: 1; transform: none; } }

/* Responsive */
@media (max-width: 940px) {
  .stats { grid-template-columns: 1fr 1fr; }
  .cases, .infra, .steps, .proof__grid { grid-template-columns: 1fr; }
}
@media (max-width: 600px) {
  .topbar nav a:not(.btn) { display: none; }
  .hero__actions { flex-direction: column; align-items: stretch; }
  .btn { width: 100%; }
  .stats { grid-template-columns: 1fr; }
}